Lecture on the problems with microplastics and trash in the ocean and their impact on marine wildlife, given by a biologist, environmental engineer and specialist in the protection, conservation and management of protected natural areas.

Topics

• Microplastics
• Ocean
• Biology

Lecture on measures for the conservation of native turtle species in Valencia given by Jorge Bonet, biologist, environmental engineer and specialist in protection, conservation and management of protected natural areas.

Topics

• Turtles
• Animal protection
• Biology

Lecture on Mediterannean Archaeology given by a professor of History, Anthropology and Archaeology. Although we often find ancient history as something detached from our reality, the way we move, act and think is strongly conditioned by antiquity. Moreover, the shape and function of the houses, cities and temples that people still employ today were first developed thousands of years ago around the Mediterranean. This sea and the territories surrounding its shores have been a cultural crossroad for several millenniums.

Topics

• Archaeology
• History
• Mediterranean

Introduction to certain areas of the company, explaining the history and the company type, the sector, the market and the ecosystem in which it operates, followed by a more detailed explanation answering questions such as:

How the business is structured
How the company’s main departments interact
How the business relate its activity to the local community
Who are their main stakeholders

Topics

• Local Business,
• Stakeholders
• Marketing

Following up on the business introduction, the company explains its activities on a global scale, defining the various products and services provided, followed by an analysis of specific areas such as:

The company’s international presence
What are their key markets
Who is the competition and how the company differentiate themselves
How they analyze a potential partner / client / market
How they adapt to each market, country, language or culture (also related to “intercultural communications”)

Topics

• International Business
• Global Economy
• Key Markets

Main areas are identified here: offline marketing and online or digital marketing. Foci include:

Preparation is key to a successful marketing plan
Multichannel and omnichannel marketing
Five impacts to reach targets
New tools in order to communicate with leads, clients or partners
Marketing resources in the football industry

Topics

• Marketing plan
• Clients and Partners
• Digital Marketing

Following up on the marketing section, we look into company activity developed by the communications and press department, including the interaction with fans, followed by an analysis of certain areas such as :

How the company communicates its values
How they differentiate themselves from the crowd
The difference between fans and clients
New media types to reach new audiences

Topics

• Communication
• Marketing
• Company’s values